News / SOCIAL MEDIA

Just Who Uses Social Media?


Just Who Uses Social Media? A Demographic Breakdown

You think you know social? How about who uses it? Well, you might not know it as well as you would have guessed.A new study from the Pew Research Center and Docstoc shed some light on just who uses social and on what platforms. Some of the findings seem in line with what you would probably guess, but others were surprising.If you think the smarter, more attractive sex is more socially prolific than us men, well … you’re right. Women use social media 9% more than men do. Despite having more distractions, people living in cities have the most social media activity, at 70% of the population. Perhaps it’s the connectivity of large-city life.

In terms of racial and ethnic groups online, Hispanics lead the pack at 72% engagement, with African-Americans trailing at 68%, who are ahead of Caucasians at 65%. And in a strange twist, despite being somewhat economically disadvantaged, 72% of adults with annual household incomes below $30,000 use social networks, more than those with higher wages.

How about most popular social networks? That would be Facebook, with 67% of adults using the Zuckerberg-founded service. A distant second was LinkedIn with 20%, with Twitter coming in third at 16%, and Tumblr falling dead last at 6%.

Take a look at the details below:

Image via iStockphotohocus-focus

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