News / SOCIAL MEDIA / TWITTER

How Vine Is Beating Cinemagram


video app Vine

GIF creation app Cinemagram has seen a significant uptick in interest — but is losing the battle of the buzz to its upstart rival, Twitter‘s six-second video app Vine.

That’s according to London-based startup PeerIndex, a Klout-like service that assigns social media scores to companies and individuals. A day after the Vine launch, Cinemagram had a PeerIndex of 70, with Vine just edging it out at 71.

SEE ALSO: Why is Vine So Hot?

Ironically, Cinemagram had been having one of its best months ever. The Montreal-based app saw a 116% increase in tweets featuring links to its short animations, called Cines, on Jan. 18. That came courtesy of the hit USA Network show Suits, which rolled out a contest asking viewers to submit their best Cines.

You couldn’t fault Cinemagram for being a little annoyed, however, when Vine was launched last Friday. According to PeerIndex, Vine-based tweets matched Cinemagram’s tweets-per-week score in a single weekend:

There’s also a telling inequality in Twitter follower numbers. Cinemagram has roughly 2,500 followers; Vine is at 13,000 and rising fast.

Of course, it helps that Vine is owned by Twitter. But the parent company has done surprisingly little to promote the service. There was no splashy launch event, and no media tie-ins on the scale of the Suits deal.

Which app will win in the long run? Can they both succeed? Share your thoughts in the comments.

Image by Mashable

Source : http://mashable.com/2013/01/30/how-vine-is-beating-cinemagram/

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7 thoughts on “How Vine Is Beating Cinemagram

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